Author Bio
Ahryn Scott is the founder and lead strategist of AutomotiveReach, the auto-repair division of Web Video Ad Space (WVAS). He’s marketed service businesses since 2009, with a background in mathematics and a specialty in high-converting Google Ads and PPC for auto repair shops.
He runs strategy on every account personally, and he’ll give you honest feedback even when it isn’t what you want to hear. His focus is simple: marketing systems that turn searches into booked cars.
My Blog Posts
Expanded Your Business Next Door? Don’t Make This Critical Google Profile Mistake.
Your business is thriving. So much so, you’ve just expanded by purchasing or leasing the storefront right next door. Congratulations! This is a huge milestone. After the paperwork is signed and you get the keys, your first marketing instinct is to go to Google and…
Is Your Staff Asking for Reviews at the Checkout Counter? Stop Now.
Imagine waking up one morning to find 800 of your hard-earned Google reviews had vanished overnight. Poof. Gone. For one business, this wasn’t a bad dream—it was a reality. Their profile went from 1,200 reviews to 400, and Google slapped a 30-day restriction on their…
The Art of Website Design: Everything is a Remix
I recently watched Kirby Ferguson’s fascinating TED Talk on how “everything is a remix,” and it completely changed how I approach website design for my small business clients. Ferguson argues that creativity isn’t about conjuring something from nothing, but rather…
Local Keyword Research: The Ultimate Guide for Auto Repair Shops
In today’s digital landscape, local businesses face unique challenges when it comes to online visibility. While major corporations can throw massive budgets at broad marketing campaigns, local service businesses need to be more strategic with their resources. This is…
Email Marketing Strategies for Customer Retention and Lead Generation
Email marketing remains one of the most effective ways to engage with customers, retain them, and generate leads. With strategic content, targeted segmentation, and automation, businesses can ensure that their message is delivered to the right audience at the right…
The Real Cost of Inconsistent Leads for Auto Shops
As a service business owner, you’ve likely experienced the high and low swings of “feast or famine.” One month, you’re overwhelmed with work, struggling to keep up. The next? The phone stops ringing, and suddenly, you’re staring at an empty schedule, wondering where…
How to Add a Manager to Your Google Business Profile – GBP
In the fast-paced world of digital marketing, keeping your Google Business Profile updated and optimized is like keeping your business doors wide open to potential customers. But as a business owner, your to-do list stretches beyond the horizon. Enter the…
Supercharge Your Ad Campaigns with Google’s Performance Max
In today’s digital marketing landscape, reaching your target audience across multiple platforms is crucial for success. However, managing separate campaigns for each channel can be time-consuming and complex. Enter Performance Max campaigns, Google’s innovative…
Voice Search Optimization for Auto Repair Shops: Debunking Myths and Essential Tactics
Alright, let’s get real for a moment. Voice search optimization? It sounds like one of those fancy marketing terms that’s more fluff than substance, right? And it is and it isn’t. There are a bunch of startups and slick salespeople trying to convince businesses they…
5 PPC Ad Strategies for a Local Auto Service & Repair Business to Maximize Calls and Leads
Imagine this: A local auto service and repair shop, nestled in the heart of a bustling city, struggled to attract new customers despite offering top-notch services. Their competitors, seemingly less qualified, were drawing in more clients. What made the difference? …