Author Bio
Ahryn Scott is the founder and lead strategist of AutomotiveReach, the auto-repair division of Web Video Ad Space (WVAS). He's marketed service businesses since 2009, with a background in mathematics and a specialty in high-converting Google Ads and PPC for auto repair shops.
He runs strategy on every account personally, and he'll give you honest feedback even when it isn't what you want to hear. His focus is simple: marketing systems that turn searches into booked cars.
My Blog Posts
Local Keyword Research: The Ultimate Guide for Auto Repair Shops
In today's digital landscape, local businesses face unique challenges when it comes to online visibility. While major corporations can throw massive budgets at broad marketing campaigns, local service businesses need to be more strategic with their resources. This is...
Email Marketing Strategies for Customer Retention and Lead Generation
Email marketing remains one of the most effective ways to engage with customers, retain them, and generate leads. With strategic content, targeted segmentation, and automation, businesses can ensure that their message is delivered to the right audience at the right...
The Real Cost of Inconsistent Leads for Auto Shops
As a service business owner, you've likely experienced the high and low swings of "feast or famine." One month, you're overwhelmed with work, struggling to keep up. The next? The phone stops ringing, and suddenly, you're staring at an empty schedule, wondering where...
How to Add a Manager to Your Google Business Profile – GBP
In the fast-paced world of digital marketing, keeping your Google Business Profile updated and optimized is like keeping your business doors wide open to potential customers. But as a business owner, your to-do list stretches beyond the horizon. Enter the...
Supercharge Your Ad Campaigns with Google’s Performance Max
In today's digital marketing landscape, reaching your target audience across multiple platforms is crucial for success. Performance Max only makes sense once the base budget is set correctly, which is covered in what an auto repair shop should budget for Google Ads....
Voice Search Optimization for Auto Repair Shops: Debunking Myths and Essential Tactics
Alright, let's get real for a moment. Voice search optimization? It sounds like one of those fancy marketing terms that's more fluff than substance, right? And it is and it isn’t. There are a bunch of startups and slick salespeople trying to convince businesses they...
5 PPC Ad Strategies for a Local Auto Service & Repair Business to Maximize Calls and Leads
Imagine this: A local auto service and repair shop, nestled in the heart of a bustling city, struggled to attract new customers despite offering top-notch services. If that is your shop, start with the budget math before the tactics: how much an auto repair shop...
8 Google Ads Mistakes Killing Your Auto Shop’s Lead Generation (and How to Fix Them)
For many automotive repair shops, custom auto garages, and construction companies, Google Ads are a high-octane solution to amplify their lead generation. Yet reality often falls flat. Despite significant ad investment, the influx of booked appointments and eager...
Boost Your Small Business Sales with Effective Referral Programs
In today's competitive marketplace, small businesses need to use every tool at their disposal to attract new customers and keep existing ones loyal. One of the most powerful and cost-effective marketing strategies is the implementation of referral programs. These...
The Ultimate Auto Repair Shop Guide to Performing a Competitive Market Analysis
Determining your business's competitive opportunities in a market is much like assessing the chances a basketball team has of making it to the championships. In both scenarios, you need to gather relevant information, analyze your competition, and develop a winning...